Knowledge, power and real estate advertising A dangerous trend has emerged in real estate advertising, with both privacy and price implications. Too much personal information is being revealed during marketing campaigns. Circumstances such as divorce or illness are often featured in advertisements as agents try to use bad and distressing […]
Marcus Salvatore
93 posts
The location is ideal, it has the right number of bedrooms and living spaces, the yard is great – it feels like the perfect home. Occasionally, a buyer matches a property to perfection. This buyer is going to live in the property. It will become their home. There is an instant […]
Booming markets over the past 3 years have meant that real estate agents have become facilitators of sales, rather than negotiators of them. When there is one house and 3 buyers who desperately want it, an agent does not have to sell the property. They simply facilitate the bidding process […]
Contrary to what you may think, the toughest offer to accept is not the offer below your desired price. The hardest offer to accept (albeit begrudgingly) is the offer that is less than what you have previously rejected. In the past 5 years, selling has been relatively easy. Pick a […]
If you are looking to buy and sell in the present market, we urge caution. In the past 5 years as prices have been rising, those looking to buy and sell their primary residence/s have often elected to buy a new home and then sell their existing property. For a […]
Editor of Shire Values and McDonald Partners long term sales person and marketing manager Matt Wigger has been named 1 of 12 finalists in NSW in the Domain Rising Star Awards. The Rising Star Awards are a recognition of modern marketing, adaptation and innovation in the real estate industry for […]
The Federal budget always seems to throw up plenty to discuss. The media understandably pounce on the headline elements of the budget. Sometimes budget measures which are the least discussed can be the most intriguing. The Government has upgraded the ability of the Australian Prudential Regulation Authority (APRA) to curb […]
Thanks but no thanks, keep your hands on your money and off our real estate. Both the State and Federal Government have introduced budget measures in the past month that will deter foreign investors in the property market. There will be talk about the measures raising new taxation revenue to […]
Sydney real estate has been on an upward trend since the Reserve Bank of Australia (RBA) begun cutting interest rates in mid-2012. All busts eventually end, as does every boom. Picking the end of this boom has seen many people get it wrong. Investment bank UBS recently came out and […]
reserve price is set too low to begin with. The reserve price should be set relative to the market feedback and o ers, not relative to the sale down the street last month. In a rising market, the worst way to set a reserve price is based on past sales. […]
With the Sydney Market being incredibly popular at the moment, buyers are scrambling to get their hands on property. Many buyers presumed the market would weaken and have now have a serious case of FOMO (Fear of missing out). 1. BUYING EMOTIONALLY People looking to purchase a home to live […]
Most people have heard of capital gains tax, but not many people have a true understanding of what it is and how it may affect you, particularly when you are part of a real estate transaction. In a nutshell, Capital gains tax is a tax on the profits from the […]